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Launching Pop-Up Experiences

Launching Pop-Up Experiences

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This PSFK research paper gives an overview of how brands are using experiential marketing and innovative activations to create unique customer-focused grand opening events for brick-and-mortar and new product launches. The paper provides related insight and examples that exhibit the transition from ribbon-cutting to digital drops in the retail space.
Published August, 2017

For more information visit: https://www.psfk.com/report/launching-grand-opening-experiences

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