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PSFK

Advertising Playbook

Advertising Playbook

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PSFK’s Advertising Playbook is a strategy toolkit for brands to successfully produce the most vital component in today’s digitally-saturated marketplace: experience marketing.

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

Published October 2017

For more information visit: https://www.psfk.com/report/advertising-playbook

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PSFK

The home of what’s next in Retail and CX.

www.psfk.com