Skip to product information
1 of 1

PSFK

Boutique Fitness As Personal Lifestyle Ecosystem

Boutique Fitness As Personal Lifestyle Ecosystem

Regular price $95.00 USD
Regular price Sale price $95.00 USD
Sale Sold out
Shipping calculated at checkout.

This research paper examines how fitness brands are engaging their consumers’ larger lifestyle needs with innovative services and experiences, primarily through personalization, convenience and community-centric offerings. By integrating mobile apps, artificial intelligence and sensor-enabled technologies into the core fitness experience, as well as offering support outside of the gym, brands are cultivating a holistic fitness and wellness-oriented experience for customers. As a result, these brands are transforming themselves from fitness providers to holistic lifestyle partners.

This boutique fitness report outlines key trends and best-in-class strategies that fitness brands are leveraging to not only meet their user’s wellness goals, but integrate themselves into consumers’ lifestyle routines. Alongside this trends-framework, PSFK has gathered research around the following areas: consumer insights, industry landscape, competitive landscape, two industry expert interviews, as well as providing strategic recommendations.

Published November 2018

For more information visit: https://www.psfk.com/report/boutique-fitness-lifestyle-ecosystem

View full details

PSFK

The home of what’s next in Retail and CX.

www.psfk.com